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Nostalgia plays a big role in our lives, even as technology continues to advance at a faster rate.
This isnt necessarily a bad thing. Famed media studies scholar Marshall McLuhan stated that technology would lead to a global village. And he was right!
We walk around with small computers in our pockets that let us communicate with anyone in the world on a whim.
So why is nostalgia selling better than ever, especially in the tech world?
Read on to find out why its such a big factor in todays market.
Why Nostalgia?
There are a few key reasons why nostalgia is becoming such a hit. But ultimately, it revolves around creating an emotional hook.
For instance, many people hear the words Spice Girls and Pokemon and immediately think of the 90s. These brands are almost synonymous with their time periods.
If youre still skeptical, lets take a recent example. Last year, Nintendo set the marketing world on fire with the introduction of the NES Classic.
It was essentially a miniature version of the famous 1980s Nintendo Entertainment System. It sold out immediately. Stores couldnt keep the thing in stock, and Nintendo was forced to address supply issues.
People went absolutely crazy over it.
But why was everyone trying to get one of these gadgets on their TV stands? After all, a quick Google search shows that most of these games were already attainable in a dozen or so ways.
The NES Classic succeeded because it hearkened back to an era of simplicity. Even the devices box used several of the original colors to remind users of the past.
At the end of the day, thats what nostalgia is banking on: memories and emotion. We want ways to connect with our past while enjoying the convenience of modern technology.
Sometimes Simplicity is Better
If emotion is one-half of the answer, simplicity is undoubtedly the second half.
Last year, Nokia announced that it would bring the Nokia 3310 back to the market. If youre in your 20s, you likely had one of these bricks to get you through your teenage years.
Sure, its a baffling move, especially since the phone functions on 2G technology in a 4G world. But lets face it, you look at the phone and know exactly how to operate it.
There isnt a need to head online just to figure out how to access certain settings. Everything is presented front and center in a simple user interface.
Most brands are embracing the future with waterproof phones and powerful devices. But Nokia is taking the exact opposite approach. So much so that a large part of their marketing strategy revolved around the game Snake.
Is it a smart move? Absolutely. After all, this article is discussing the phone in depth, which is exactly what Nokia wants.
Nostalgia is all about marrying simple technology in modern ways. It creates a strong sense of emotion that immediately makes a product stand out.
And at the end of the day, who doesnt want to go back to the good old days?
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